Branding

Brand Identity Design + Packaging Design
Objective
To create a recognizable and authentic identity that reflects the brand’s roots in poultry products, builds consumer trust, and ensures consistency across packaging and brand touchpoints.
Strategy
Develop a visual system that blends minimal illustration with a modern logo, ensuring the brand stands out in the competitive food sector. Using a clear and bold symbol along with consistent packaging applications strengthens recognition and communicates freshness and reliability.

Dawajen Al-Washm

A full brand identity design for Dawajen Al-Washm that highlights simplicity, freshness, and authenticity. The project included packaging design for egg cartons and sausages, with a minimal yet strong logo mark featuring a chicken illustration. The warm color palette emphasizes natural quality and trust.

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